Short Version
LittleLion is a local-first pet care app. Your pet profile, journal notes, photos, documents, measurements, care history and reminders are stored in the app's private storage on your device by default. The current app does not require an account and does not upload your pet records to a LittleLion server.
On Android and iOS, optional Firebase Analytics and Firebase Crashlytics are off by default and only run if you enable them in the app. Cloud sync and AI features are not part of the current public data flow; if they are added later, this policy and the in-app consent flow must be updated first. Analytics and crash reports have separate choices; you can use the core app without enabling either one.
1. Who We Are
This policy applies to LittleLion on Android and iOS, including LittleLion: Pet Care on the App Store. The Android app is listed on Google Play as LittleLion: Shih Tzu Care and previously listed as Shih Tzu Care Journal. The app is operated by Grainwise Studio with Animal Smartland as the related content and support brand.
Privacy contact: animalsmartland@gmail.com
Website: https://animalsmartland.com
This app policy is separate from the general Animal Smartland website privacy policy, which covers website browsing, cookies, embedded videos and website analytics.
2. Data Stored Locally in the App
The app is designed to work without an account. Depending on what you choose to enter, the app may store the following data locally on your device:
- Pet profile details such as name, breed, birth date, sex, photo, microchip ID, insurance details and notes
- Journal entries, captions, moods, photos and photo metadata used by the app
- Weight, body condition score and other measurements you enter
- Care tasks, care history, calendar events, reminders and reminder templates
- Documents such as vaccination cards, receipts, vet notes, lab results or medication instructions
- Vet visit notes, Vet Visit Briefing content, emergency card details and generated local artifacts
- App settings, privacy choices, accepted policy versions and cached purchase entitlement state
This local pet data stays on your device unless you explicitly export, share or send it through another app or future opt-in feature.
3. Data That May Leave Your Device
a) Manual backups and sharing
If you choose to export a backup, LittleLion creates an unencrypted ZIP file containing your active records and original photos and saves it only to the location you select. You are responsible for keeping exported files private. If you share a PDF, photo, emergency card or other artifact, the receiving app or person handles that copy under their own rules.
Android Auto Backup and device-to-device transfer are disabled for app-private data, so your pet records are not included in Android's automatic cloud backup by design. On iOS, the app excludes its private Library and Documents storage from system backup. Keep a manual backup before deleting the app or replacing your device. Selecting a cloud provider in Files may upload the exported copy under that provider's rules. Importing a backup does not enable optional telemetry or replace privacy choices on the receiving installation, and cannot restore paid access.
b) Optional Firebase Analytics
On Android and iOS, Firebase Analytics is off by default. If you enable it in Privacy choices, Google receives usage events such as app opens, sessions, feature use, onboarding progress, backup events and paywall or purchase flow events. These help us understand which features work well and improve the app. Technical information may include app version, device model, operating system, language and approximate geography derived from the network IP address, rather than GPS or Apple's Location Services.
Analytics uses an app-instance identifier to distinguish installations. Events may be associated with that identifier; they are not necessarily anonymous simply because no LittleLion account is required. We do not attach your name, email or a LittleLion account ID. On iOS, Analytics may also measure StoreKit purchase events, including the Pro product ID, product name and price. This is separate from Apple's payment processing and does not give us your payment card details.
Analytics events do not include pet names, free-text notes, photos, document contents, local file paths or medical details. Advertising storage, advertising user data and ad personalization are disabled. The iOS app does not collect IDFA or IDFV for Analytics.
Our Google Analytics property retains event-level data for 2 months and user-level data associated with identifiers for 14 months. The user-data retention period restarts when new activity is recorded for the same identifier. These settings do not affect most standard aggregated reports. Turning Analytics off does not immediately delete data already held by Google; provider operational records may follow different retention rules.
c) Optional Firebase Crashlytics
On Android and iOS, Firebase Crashlytics is off by default. If you enable crash reports, Google may receive crash logs, stack traces, non-fatal error codes, app and device information, operating system information, installation identifiers, and technical diagnostics about sessions and performance. We use this information to find faults and improve reliability. When both Analytics and crash reports are enabled, usage events may also appear as breadcrumbs in crash reports.
Our diagnostic events do not intentionally include journal content, pet names, photos, documents, local file paths or health notes. Reports may be associated with an installation identifier. Firebase retains crash stack traces and their associated identifiers for 90 days before beginning removal from live and backup systems, as described in Firebase's privacy documentation. This does not mean every copy disappears on day 90.
You can enable or withdraw either choice separately in the app's Privacy choices without losing access to the core app. Withdrawing consent stops future collection for that category; it does not automatically erase reports already received by Google. See the App Data Deletion guide for the platform-specific steps.
d) Store purchases
If you buy or restore Pro access on Android, the purchase flow is handled by Google Play. LittleLion receives purchase status needed to unlock app features, but we do not receive your full payment card details. Google processes store and payment data under Google's own policies.
On iOS, Apple handles App Store purchases, restoration and refunds. LittleLion reads verified transaction status for the configured Pro product to maintain local access; we do not receive your payment card details. Apple processes store data under its Privacy Policy. Apple may also provide diagnostics according to your device or TestFlight settings; those controls are separate from LittleLion's optional Firebase choices.
e) Support email
If you contact us by email, we receive the email address, message content and any files or screenshots you choose to send. Please do not send sensitive pet or personal details unless they are necessary for the support request.
f) Website and YouTube links
If you open the Animal Smartland website or YouTube channel from the app, those services may process data under their own privacy policies. Our website policy is available at /privacy/. YouTube is operated by Google.
4. What We Do Not Do in the Current App
- We do not require a user account.
- We do not sell pet data.
- We do not show advertising in the current app.
- We do not use Android Advertising ID or Apple IDFA, or track you across other companies’ apps and websites.
- We do not upload pet photos, notes or documents to a LittleLion cloud server by default.
- We do not provide veterinary diagnosis, symptom checking, emergency triage or medical advice.
5. App Permissions
| Permission or access | Purpose |
|---|---|
| Photos / media picker | Import a photo or document only when you choose one. |
| Camera on iOS | Capture a journal photo only when you choose to use the camera. |
| Notifications | Show reminders that you create or enable. |
| Internet | Open website links and use Google Play or App Store purchases. Optional Firebase Analytics and crash diagnostics on either platform require the corresponding opt-in. |
| Run after device restart (Android) | Reschedule local reminders after reboot or app update. |
| System share / file provider | Share exported files, PDFs, photos or emergency cards when you choose to share them. |
6. Legal Bases for Processing
For users in the European Economic Area, United Kingdom or other regions with similar privacy laws, our legal bases may include:
- Performance of a contract - to provide the app features you choose to use, including local records, reminders, exports and purchase restoration.
- Consent - for optional Firebase Analytics and Crashlytics where you enable them.
- Legitimate interests - for security, fraud prevention, support and maintaining the app, where those interests are not overridden by your rights.
- Legal obligation - where we must keep records or respond to lawful requests.
7. Service Providers and Transfers
We use Apple for App Store purchases and restoration on iOS. Optional Firebase telemetry on both platforms is processed by Google. We may use Google services such as Google Play Billing, Firebase Analytics, Firebase Crashlytics, Firebase Installations and Firebase Hosting. Google LLC may process data in the United States and other countries using applicable transfer safeguards, including the EU-U.S. Data Privacy Framework or Standard Contractual Clauses where relevant.
You can read more in Google's Privacy Policy and Firebase's privacy and security information.
8. Retention and Deletion
- Local app data: kept on your device until you delete it, delete the pet profile, clear app data or uninstall the app. On iOS, use Delete App; Offload App keeps documents and data.
- Exported backups and shared files: stored wherever you saved or sent them. You must delete those copies yourself.
- Analytics: event-level data is retained for 2 months; user-level data associated with identifiers is retained for 14 months, restarting on new activity. Most standard aggregated reports are not affected by these settings.
- Crash reports: Firebase begins removing crash stack traces and associated identifiers from live and backup systems after 90 days.
- Support email: kept as long as needed to answer the request, keep support history and meet legal obligations.
You can access, edit, export or delete local records inside the app. Because most pet data is local-first, we usually do not have a server copy to delete unless you sent it to us or enabled a future opt-in service.
Practical deletion steps are available in the App Data Deletion guide.
9. Your Privacy Rights
Depending on your location, you may have the right to access, correct, delete, restrict or object to processing of your personal data, receive a portable copy, and withdraw consent. Optional Analytics and Crashlytics can be changed in the app's Privacy choices.
To make a privacy request, contact us at animalsmartland@gmail.com. You also have the right to lodge a complaint with your local data protection authority, including the President of the Personal Data Protection Office (UODO) in Poland if applicable.
10. Children
LittleLion is intended for adult pet owners and is not directed to children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us so we can take appropriate action.
11. Future Cloud or AI Features
Future optional cloud backup, caregiver sharing, AI transcription, AI photo observations, OCR or conversational features may require data to leave the device. Those features are not covered as active data flows until they are shipped. Before enabling them, we will update this policy and add clear in-app consent or controls.
12. Changes to This Policy
We may update this policy as the app changes. The updated policy will be posted on this page with a new "Last updated" date. Material changes may also be shown in the app through a renewed privacy notice or consent prompt.
13. Contact
Privacy questions and requests: animalsmartland@gmail.com
Animal Smartland YouTube: https://www.youtube.com/@AnimalSmartland